Paid Search Manager Job at Fun Town RV, Fort Worth, TX

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  • Fun Town RV
  • Fort Worth, TX

Job Description

Paid Search Campaign Manager

This role requires expertise in managing paid search efforts for a dealership group with over 25 locations, making multi-location paid search management an essential skill.

Key Responsibilities:

  1. Paid Search Campaign Management:
    • Develop, manage, and optimize PPC campaigns on Google Ads and Bing Ads.
    • Conduct thorough keyword research and audience targeting to maximize ad performance.
    • Monitor and adjust bids, budgets, and strategies to achieve KPIs.
  2. Social Media Advertising:
    • Strategize and execute ad campaigns on META/Facebook Ads Manager and TikTok Ads platforms.
    • Create compelling ad creatives and copy in collaboration with the creative team.
    • Analyze and report on the performance of social media ad campaigns.
  3. Digital and OTT Advertising:
    • Plan and implement campaigns on digital and OTT platforms to drive awareness and engagement.
    • Leverage data to target audiences effectively and optimize video and display ad performance.
  4. Retargeting and Geo-Fencing:
    • Develop retargeting campaigns to re-engage potential customers and drive conversions.
    • Implement geo-fencing strategies to target audiences based on precise geographic locations.
  5. Data Analysis and Reporting:
    • Track and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROI.
    • Generate regular performance reports and provide actionable insights for continuous improvement.
  6. Budget Management:
    • Allocate and manage budgets across multiple platforms to ensure cost-effectiveness.
    • Forecast and recommend budget adjustments based on campaign performance.
  7. Collaboration and Innovation:
    • Work closely with the content, creative, and analytics teams to develop cohesive marketing strategies.
    • Stay updated on industry trends, emerging platforms, and new advertising technologies.
Fun Town RV

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