Reporting to the Sr. Manager of On Premise Distribution, you will ensure implementation of our On Premise Standards, lead the best execution with your DSD distributors, and oversee relationship with our foodservice distribution network. You will manage distribution and volume goals within the region, and develop premium brand execution in channel according to our national strategy. Your main responsibilities will include: communicating priorities and driving sales programs, developing annual business plans, measuring goal execution, and monitoring sales/POS.Reporting to the Sr. Manager of On Premise Distribution, you will ensure implementation of our On Premise Standards, lead the best execution with your DSD distributors, and oversee relationship with our foodservice distribution network. You will manage distribution and volume goals within the region, and develop premium brand execution in channel according to our national strategy. Your main responsibilities will include: communicating priorities and driving sales programs, developing annual business plans, measuring goal execution, and monitoring sales/POS.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Develop communication process to ensure understanding of strategies, projects and targets
Lead the execution of our annual business plan through distributors
Cultivate relationships with important distribution management partners to implement business plans and promote goals
Deliver clear planning strategy and provide all necessary planning tools to support your team on resource needs, distribution, volume, investments, and goals
Partner with Distributor Partner Manager (DPM) and DP on annual business plan development
Develop and highlight important customer opportunities to close SKU and Distribution voids to ensure optimum assortment Is available to local distributors
Lead Identification and acquisition strategy for prioritized Incremental foodservice operator targets within the region
Work in the field with broader On-Premise Region team to develop successful programs, relationships, and collaboration internally and with distributor sales personnel
Highlight opportunities and develop curated targets for ONP blitzes and sales Interactions
Maintain working knowledge of distributor’s internal systems and structure
Understand distributor’s hierarchy and have relationship from the top-down (from owner to sales representative)
Establish communication schedule for National On Premise Account mandates/LTOs, VIP Program status and Pricing agreement.
Ensure DPs implement tracking system to monitor progress against targets
Lead internal On Premise foodservice strategy for the region, through Broker management, and distributor partner management
Coordinate local food shows
Develop an understanding of responsible market and its characteristics, and support DP with relevant insights
Maintain working knowledge of all Red Bull and distributor/branch systems
Analyze monthly reports to find largest areas of opportunity for DP, and use those insights to guide DP to enhance market conditions
Manage internal budgets
Forecast volume per distributor location according to national volume goals set by HQ
Perform audits to ensure VIP program compliance and return on investment
Hold DPs accountable for data submission into MSA and track daily/weekly submissions to ensure accurate information
Lead team-based training programs to develop and support the DP sales team
Provide individual coaching of your work force (e.g. Brand Managers, Account Development Managers, and DP sales team)
Lead onboarding of Region Sales specialists on RTM ways of working and processes.
Wire with responsible National On Premise Franchise groups and regional chains
Share and enforce guidelines with regards to our inventory policy
Develop expertise with regards to product competition and distributor/branch competition in respective area
EXPERIENCE
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