Marketing Communications Coordinator Job at ATR International, Santa Clara, CA

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  • ATR International
  • Santa Clara, CA

Job Description

- Develop and Implement Marketing Plans: Create and execute comprehensive marketing plans to promote FWA and Mobile Broadband products and services

- Content Creation and Management: Develop and manage content for various marketing channels, including social media, email campaigns, presentations, sales materials, newsletters, and research

- Support Co-Marketing Efforts: Collaborate with new customers on co-marketing initiatives to enhance brand visibility and drive joint marketing campaigns

- Product Launch Coordination: Work within a larger team to help plan and execute the launch of new product platforms, ensuring all marketing materials and strategies are aligned with business objectives

- Campaign Performance Analysis: Analyze data to measure the effectiveness of marketing campaigns and adjust strategies accordingly

- Cross-Functional Collaboration: Work closely with engineering, marketing, business development, product management, and third-party partners to ensure seamless planning and execution

- Event Planning and Execution: Plan and execute events, including trade shows and product launches, to showcase FWA and Mobile Broadband solutions

Top 5 Required Skills

1. 2+ years in engineering, program management, or marketing within the high-tech industry.

2. Experience in the creation of marketing materials that include newsletters, webpages, Power point etc. inside a technical industry.

3. Social media, email marketing and PPC experience

4. 3+ years of program/project management to include maintaining timelines, budgets, etc.

5. Ability to work in a highly collaborative team environment and build alignment/consensus across technical and non-technical teams. (Ability to talk “tech” to “non-tech” groups)

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