Job Description

Weave Talent Partners is teaming up with a fast-growing technology company is seeking a Growth Specialist to optimize digital marketing efforts and drive high-quality inbound leads that support pipeline and revenue growth. This role reports directly to the VP of Marketing and works cross-functionally with teams in RevOps, Sales, Creative, Product, and leadership.

Inbound Marketing Specialist

We're looking for a data-driven, creative marketer who thrives in dynamic, fast-moving environments. This role is perfect for someone eager to take full ownership of inbound marketing initiatives—from strategy through execution—across paid media, SEO, PR, and website optimization. This position is based in Bellevue, WA and requires in-office presence four days a week (Monday through Thursday).

Primary Responsibilities

Lead Generation & Campaign Execution

• Design and manage both paid and organic campaigns across platforms such as LinkedIn, Google, PPC, Display, and Search and other digital channels, in collaboration with external agencies and contractors.
• Oversee the inbound marketing budget, optimizing allocation based on campaign performance and ROI.

Website Performance & Conversion

• Take ownership of the company website and key landing pages, optimizing them to drive lead capture and form submissions.
• Implement A/B testing and UX improvements to enhance conversion rates.

Data & Performance Analysis

• Track and analyze performance metrics such as traffic sources, conversion rates, inbound leads, lead quality, and pipeline contribution.
• Use platforms including GA4, HubSpot, and LinkedIn Ads Manager to gather insights and refine strategies.
• Deliver monthly performance updates and strategic insights to senior marketing and company leadership.

Collaboration Across Teams

• Partner with Revenue Operations to ensure accurate tracking of leads and pipeline metrics.
• Coordinate closely with Sales and Customer Success to align on lead management and follow-up processes.
• Work with Product and Creative teams to shape messaging, offers, and campaign assets.

What You’ll Bring

Essential Qualifications

• 1–3 years of experience in inbound or growth marketing within a B2B SaaS environment (experience in retail media is a bonus).
• Proficiency with GA4, HubSpot, and LinkedIn Ads Manager, Google Ads, etc. with a strong ability to interpret data and drive actionable insights.
• Proven ability to meet or exceed lead generation and pipeline goals in a fast-paced, high-growth setting.
• Experience managing marketing spend and coordinating external partners.
• Hands-on experience optimizing websites for lead generation; familiarity with Webflow is a plus.
• A proactive, problem-solving mindset with a strong sense of accountability and creativity.

Preferred Experience

• Exposure to SEO tools and AI-powered content optimization platforms.
• Background working with PR firms or influencer partnerships.

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