Job Description

Founded in 2007, GIBBON is the world leader in slackline products and innovation. From Super Bowl halftime shows to Cirque du Soleil performances, GIBBONs products have helped produce some of the best balance athletes in the world. GIBBON North America holds the exclusive license to sell GIBBON products throughout North America. The company has been growing exponentially since the 2022 introduction of the GIBBON SlackBoard, the most dynamic and versatile balance training tool on the market. GIBBON North America has sold more than 100,000 SlackBoards and grew SlackBoard sales more than 4X year over year in 2024, from $3 million in 2023 to more than $14 million in 2024. Our exclusive focus has been direct-to-consumer sales, primarily through our website. The majority of our awareness to date has been driven by Meta advertising. In 2025, we intend to broaden our awareness by expanding into several additional advertising platforms including CTV, YouTube, TikTok, and Reddit. The Digital Content Manager will provide data-based insights into the type of content we should create, and then manage the process to get the content created and launched. Job Summary: We are seeking a highly motivated and data-driven Digital Content Manager with a proven track record of generating content for ROI positive digital advertising. This person will dive deep into social media and customer feedback, stay on top of what is trending on social media, and create content that is ROI positive. Key Responsibilities: Content Creation Work with Directors Customer Experience and Digital Strategy on the Creative Flywheel: Research: dig into reviews comments, customer feedback for key words/phrases/product usage Ideation: use research to create concepts for ads Briefing: write creative briefs to communicate full requirements to content creators Content Creation: Manage the creators to ensure their deliverables are on track Evaluation/Revision: Review and revise their files if needed Launch: Send to Director of Digital Strategy to launch Creative Analysis: Review performance with Director of Digital Strategy, and use that analysis to inform the next research phase. Find, evaluate, and negotiate with content creators Create scripts/storyboards for creators, or review and edit the scripts/storyboards that creators make before filming Manage creators to ensure projects are delivered on time, in full, and within budget Manage relationships with creators so that we can work together again if desired Digital Asset Management Coordinating Video/Photoshoots Manage/Organize Digital Assets in Air Take videos/images at events that could be used in ads or on social media Work with parent company on content/sharing digital content with them Social Media Manage the organic social media account, including creating and scheduling posts Respond to direct messages Prune negative comments on ads Qualifications: 2-5 years of Digital Marketing experience, for a healthy lifestyle brand is a plus Experience creating content for Facebook, Instagram and websites TikTok, YouTube, and Reddit are a plus Experience creating content for Amazon advertising is a plus Experience creating content for television is a plus Experience creating content for POP displays is a plus Strong understanding of social media trends Strong understanding of anatomy of what makes a video a good social media ad Strong understanding of GIBBONs core audiences and what works in our specific ad account Organized and diligent Able to work well independently Experience editing social media clips Demonstrated Success Recruiting and Managing Creators Demonstrated Success Recruiting and Managing Affiliates and Brand Ambassadors Experience with Air is a plus Fits into one of our key demographics (parent of young kids, action sports athlete, adult interested in fitness/wellness) is a plus Benefits: Competitive salary and performance-based bonus Opportunity to earn equity Industry competitive Benefits (Health/Dental/Vision insurance, PTO) Apply via email to jobs@giboardus.com. Please submit a resume AND a cover letter (.doc or .pdf format). Principals only, no recruiters. Please do not contact job poster about other services, products or commercial interests. #J-18808-Ljbffr ROAD RACE MANAGEMENT INC

Job Tags

Similar Jobs